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How to Price Roofing Jobs for Profit: Start With the Number You Want to Keep

Roofer measuring an asphalt shingle roof, the starting point for pricing roofing jobs for profit

TL;DR Price a roof backward from your profit, not forward from your costs: direct job cost ÷ (1 − overhead % − sales commission % − target net profit %). Example: a 25-square re-roof with $9,600 in direct costs, 20% overhead, 8% commission, and a 10% net target prices at $15,484, or about $619 a […]

How to Calculate Roofing Overhead (and Price Every Job to Cover It)

Roofing company owner charting monthly overhead costs on a whiteboard in his shop

TL;DR Roofing overhead percentage is your total annual overhead divided by your total annual revenue. A roofing company carrying $800,000 in overhead on $4M in revenue runs 20% overhead. To price a job, divide its direct costs by what is left after overhead and profit. With 20% overhead and a 10% profit target, a job […]

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